MediaSmarts has partnered with the Canadian Internet Registration Authority (CIRA) to develop the Online Commerce Cyber Security Consumer Tip Sheet – the fourth in a series of tip sheets on cyber security issues.
At the end of the day very little that can be done to prevent kids from encountering online advertising. The best approach is to teach them, from an early age, the purpose of advergames, branded characters and commercial websites.
In this section, we examine some concerns related to online marketing.
There is little doubt that marketers love kids. With a collective spending power of over three billion dollars, and the potential to influence billions more in family spending,  marketers are keen to establish brand recognition and brand loyalty with children at increasingly younger ages.
In e-Parenting Tutorial: Keeping up with your kids’ online activities, Alice, a witty and cyber-savvy mom, takes parents on a tour of the many different Web environments and activities that are popular with children and youth.
The Parenting the Digital Generation workshop looks at the various activities kids love to do online and offers tips and strategies for everything from Facebook privacy settings, online shopping, cyberbullying, to protecting your computer from viruses.
Welcome to the interactive game for children – Privacy Playground: The First Adventure of the Three CyberPigs. The purpose of this game is to teach eight-to-ten-year-old children how to surf safely on the Net, and particularly how to spot and navigate around Internet marketing ploys.
On the Loose: A Guide to Online Life for Post-Secondary Students supports young adults who are experiencing both new freedoms and challenges in their post- secondary life.
How can you help pre-teens understand the value of their personal information and empower them to take steps to manage and protect it? Data Defenders, an educational game for children ages 10 to12, lifts the curtain on data collection by showing how apps and games can find out all kinds of things about them and by providing steps they can take to control the collection of personal information online.
This Teacher’s Guide includes background information, learning expectations and points of discussion on the types of personal information and privacy-management strategies that are presented in the game. The guide also includes an overview of the Data Defenders game, and exercises and handouts to help students to develop skills and confidence to manage their privacy online.