This interactive tutorial (Licensed Resource) teaches students the critical thinking skills they need to apply to their online experiences, including online safety, authenticating online information, recognizing online marketing ploys, protecting their privacy, managing online relationships and dealing with cyberbullying.
This interactive unit is designed to help kids between the ages of 5 and 8 recognize the marketing techniques used on commercial websites that target children.
In this game, designed for ages 8-10, the CyberPigs play on their favourite website and encounter marketing ploys, spam and a close encounter with a not-too-friendly wolf.
At the end of the day very little that can be done to prevent kids from encountering online advertising. The best approach is to teach them, from an early age, the purpose of advergames, branded characters and commercial websites.
In this section, we examine some concerns related to online marketing.
Digital media such as the Internet and video games have become increasingly important in the lives of children and youth. Even when young people are consuming other media, such as TV, music and movies, they are likely to be doing it through the Internet. As well, nearly all the media they consume, from TV shows to toys, have Web pages, virtual worlds, video games or other digital spinoffs associated with them.
There is little doubt that marketers love kids. With a collective spending power of over three billion dollars, and the potential to influence billions more in family spending,  marketers are keen to establish brand recognition and brand loyalty with children at increasingly younger ages.
Social networking is one of the most popular online activities in Canada. In fact, according to the Canada Online! study, 40 per cent of all Canadians use a social networking site. Facebook is the most popular of these sites by a long shot, with over seven million active Canadian members.
A blog is a Web page where someone posts entries or thoughts on a specific topic and invites readers to respond by posting comments of their own. Blogs can be personal – like online diaries – or more formal and professional. Anyone can write a blog and there is no shortage of platforms. In fact, some free sites such as Blogger.com will allow you to create a blog in just a few minutes.