In this lesson, students learn how to create their own youth consumer magazine or Internet site.
In this lesson, students will produce a 20 minute news broadcast.
In this lesson, students explore how magazines are developed to reach specific target markets.
In this lesson, students examine the visual codes used on television and in movies through an exploration of various camera techniques. Students begin with a discussion about camera-subject distance, and review various film techniques that are used to create visual meaning.
This lesson focuses on put-down mentality in the media.
In this lesson, students will write a news article for the school newspaper.
This lesson is based on an article, which ran in the January 21, 1995 issue of the London Free Press.
In this lesson, students investigate the importance of branding and messaging, especially as they relate to parity products such as beer and alcohol.
In this lesson, students participate in a survey that will help them better understand their attitudes and perceptions regarding sports and advertising. In particular, students will focus on how alcohol companies use sports and sporting events to promote their products and influence consumers.
This lesson allows students to explore the concepts of rules, values and ethics and learn how they influence our decision-making. Students are then invited to consider how they can contribute to create positive online cultures.