In the same way that Canadian news reporting does not reflect Canada’s multiculturalism, racial diversity ‘behind the scenes’ of news media is similarly disproportionate. In 2006, fewer than 6 per cent of CBC employees were visible minorities.  A 2000 study from the University of Laval suggests that more than 97 per cent of Canadian journalists are White. 
Political and constitutional issues, forest fires, poverty, sexual abuse and drug addiction appear to be the only topics relating to Aboriginal communities that are reported in the news. Coverage of cultural activities may be found now and again in local media, but you have to pay close attention to find this.
It is called the “Highway of Tears”: an 800 kilometer stretch of highway in British Columbia where more than a dozen young women have disappeared since 1994. The same thing had happened before in the same place – almost twenty young women disappeared or were killed there between the late Sixties and the early Eighties – but until recently these crimes have received little media attention, perhaps because the majority of victims have been Aboriginal women.
Objectivity and accuracy are among the most important journalistic values. Consistently, however, Canadian news media has underrepresented and stereotyped visible minority groups.
Queer people have been involved in producing their own media for as long as alternative media has existed. This landscape has traditionally been dominated by print media such as zines (small-circulation, generally low-cost, publications) and pamphlets or queer film, but with the advent of the electronic age and cheaper and more accessible electronic devices for production, there’s been an explosion of queer-produced media of all kinds. The following section explores the ways that queer people have sought to claim space for themselves within media and culture.
Despite all of the concerns about what youth are doing with digital media, MediaSmarts’ study Young Canadians in a Wired World (YCWW) has found that not only are most kids not getting in trouble online, they’re often being actively kind and thoughtful towards people they know.
As we grow, we pass through distinct stages of moral development in which our ethical thinking is based on different principles. The second stage in learning ethics is becoming aware of rules that either punish or reward us for doing something: younger children are most motivated by a fear of being punished for bad behaviour, but become more concerned with the rewards of good behaviour as they get older.
Empathy is at the heart of ethics. In order to develop a sense of right and wrong that goes past just being afraid of punishment or hoping for a reward, we have to be able to put ourselves in another person’s shoes.
It’s important to make young people aware of the laws that apply to what they do online, as well as to have household rules that cover online behaviour. For example, MediaSmarts’ YCWW research has found that students who have rules in the home relating to various web activities are less likely to engage in risky online behaviour , and another study has found a strong association between kids visiting websites mentioned in ads and an absence of household rules on Internet use .
Though we sometimes talk about the online world as being “virtual reality,” the things we do there can have real consequences. When we’re using the same screen to talk to our friends that we use to kill aliens or when we can’t see the people we’re hurting, robbing or copying from, it’s easy to forget that what we do online matters. This section looks at some of the reasons why youth might behave differently online than they do offline and strategies for getting them to see the online world through an ethical lens.