At the end of the day very little that can be done to prevent kids from encountering online advertising. The best approach is to teach them, from an early age, the purpose of advergames, branded characters and commercial websites.
Teens use the Internet as much, and in similar ways, as adults. But they also often engage in risky behaviour such as downloading illegal copies of movies and music. Popular social networking sites, like Facebook, can also expose teens to a variety of security risks.
In this section, we examine some concerns related to online marketing.
There is little doubt that marketers love kids. With a collective spending power of over three billion dollars, and the potential to influence billions more in family spending,  marketers are keen to establish brand recognition and brand loyalty with children at increasingly younger ages.
Software threats are malicious pieces of computer code and applications that can damage your computer, as well as steal your personal or financial information. For this reason, these dangerous programs are often called malware (short for “malicious software.”)
Children may be particularly at risk online because they’re not always aware of the risks associated with what they’re doing. For that reason, children need close supervision when using digital devices and also need to be taught basic cyber security skills as early as possible.
Many online threats are covered by existing civil and criminal law in Canada and other countries. In addition, many countries have specific legislation to deal with online crime. This section looks at Canadian and American laws that apply to cyber security.
Spam, online scams and frauds, identity theft and issues related to online purchases are a serious issue in the online world. Navigating the Web while avoiding these threats can be a challenging task.
For most youth, the Internet is all about socializing, and while most of these social interactions are positive, increasing numbers of kids are using the technology to intimidate and harass others – a phenomenon known as cyberbullying.
Verbal or emotional abuse is the most prevalent form of bullying online. Social bullying, another pervasive form – particularly with girls – includes social exclusion and spreading gossip and rumours.