The Internet provides marketers with many opportunities to elicit personal information from children. Kids love playing on the Web, and commercial sites for children are continually ranked as top online destinations.
Many preschoolers are already active computer users. According to a 2012 Ofcom report, one-third of children ages 3-4 access the Internet using a computer, while a 2011 survey by Common Sense Media found that roughly the same number have used mobile devices such as smartphones and tablets. While children at this age have a limited attention span for online activities, Internet images and sounds can stimulate their imaginations and add to their experiences.
Sexting is most likely to have negative consequences when the person sending the sext has been pressured into doing it.
It is natural for adolescents to be curious about sex: MediaSmarts’ research suggests that one in ten grades 7- 11 students use the Internet to look for information about sexuality. Forty percent of boys look for pornography online, with 28% looking for it daily or weekly. The problem with pornography is that it is an unhealthy response to a healthy concern.
Recent research has shown that not all youth are equally at risk online, nor are all online activities equally risky. Rather, there are certain characteristics and online activities that could be considered risk markers – indications that someone is likely to take risks online and fall victim to online sexual solicitation. Many of these markers are the same as those used in the identification of at-risk youth; in general, the same youth are at risk online as offline.
Media and communications technology play an important role in a student’s health and physical education, for better or for worse. The new Ontario Health and Physical Education curriculum provides a spring board to start discussions related to health and media literacy.
Co-Co’s AdverSmarts: An Interactive Unit on Food Marketing on the Web is an educational game for young children. The purpose of the game is to teach five- to eight-year-olds how to recognize commercial websites that target kids through highly engaging and interactive Web environments.
Welcome to the interactive game for children – Privacy Playground: The First Adventure of the Three CyberPigs. The purpose of this game is to teach eight-to-ten-year-old children how to surf safely on the Net, and particularly how to spot and navigate around Internet marketing ploys.