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Schools are supposed to be public spaces, but more and more advertisers are using them to target youth. Corporations know just how much time kids spend at school, whether in class, in after-school activities or just hanging out with their friends, and they don’t want to pass up a chance to reach them there. A school setting delivers a captive youth audience and implies the endorsement of teachers and the education system.
Today’s kids have become the most marketed-to generation in history, due to their spending power and their future influence as adult consumers. By talking to kids about advertising - how it works and how they’re targeted - we can help them to become more savvy as consumers and more resistant to the pressures to be “cool.”
For parents, this time of year can feel like walking through a minefield, with ads, decorations and music all aimed at getting kids excited about the holidays. Every year children eagerly ask Santa for the “hottest,” “must-have” toys – and then turn that “pester power” on their parents. Of course, few parents want to be Grinches – we all want to make our children happy – but there can be a middle ground between giving in to pester power and canceling the holidays altogether. Here are some tips on how to control holiday consumerism:
Racial stereotypes abound on television, and children’s programming is no exception. The turban-wearing bad guy, the brainy Asian, and the Black basketball whiz are just a few of the stereotypes reinforced in children’s cartoons, films and TV shows. Spotting these stereotypes is often difficult for children; to them, the tomahawk-wielding Indian or the Asian karate expert is a familiar, easily-understood and often funny character. So how do you help children understand these images for what they are – oversimplified, generalizations?
It’s important to pay close attention to what children see in the news because studies have shown that kids are more afraid of violence in news coverage than in any other media content. By creating a proper perspective and context for news and current events programs, we can help kids develop the critical thinking skills they need to understand news stories and the news industry.
The intense media coverage that accompanies traumatic events, such as war, acts of terrorism and natural disasters, can be very disturbing for children and teens. Certain young people are particularly vulnerable and some can be seriously distressed simply by watching TV replays of such events.
Parents, educators, health practitioners and others who work with kids can help to lessen anxieties arising from the coverage of catastrophic events.
Educate your kids about advertising and how marketers target young people
Media and communications technology play an important role in a student’s health and physical education, for better or for worse. The new Ontario Health and Physical Education curriculum provides a spring board to start discussions related to health and media literacy.
Media and communications technology play an important role in a student’s health and physical education, for better or for worse. The new Ontario Health and Physical Education curriculum provides a spring board to start discussions related to health and media literacy.
Along with images of natural disasters and violence, one all-too-common news item that can be distressing to kids is reports of hate crimes. Seeing or hearing about hate-motivated assaults and vandalism of homes, cemeteries and places of worship in media, can lead to fear and anxiety in young people, especially if they belong to a vulnerable group. In many cases, the effect will be worse because news isn’t the only place Canadian kids see hate and racism: almost half see hateful content online at least once a month, and one in six sees it every day.