The video game sector is the fastest growing entertainment industry and second only to music in profitability. Global sales of video game software hit almost $17 billion U.S. in 2011. 
Although the benefits of visible minority media are considerable, the creation process can be riddled with challenges.
Since before Canada became a Confederation, visible minority groups have been creating their own media: the first issue of the Provincial Freeman, which was a weekly newspaper edited and published by African Canadians in the Province of Canada West (now Ontario), was first published on March 24, 1854.
Objectivity and accuracy are among the most important journalistic values. Consistently, however, Canadian news media has underrepresented and stereotyped visible minority groups.
Broadcasting Act: Canada’s Broadcasting Act, last amended in 1991, outlines industry guidelines for portrayal of diversity.
Media speaks volumes about what is important in a society. George Gerbner of Temple University discusses how portrayals in media can affect how children see themselves and others: he argues that if you are over-represented, you see yourself as having many opportunities and choices while if you’re under-represented, you see yourself as having the opposite.
Much in the same way that visible minorities are under- or misrepresented in news media, visible minorities are not accurately portrayed in entertainment media, which tends to reinforce themes that are conveyed in the news. In Canada, these inaccurate representations are often the result of economic factors that affect which forms of media are broadcast and the types of portrayals they include. Although positive change is occurring, it is important that Canadian media content more accurately and fairly reflect the reality of Canadian multiculturalism.
Racial stereotypes abound on television, and children’s programming is no exception. The turban-wearing bad guy, the brainy Asian, and the Black basketball whiz are just a few of the stereotypes reinforced in children’s cartoons, films and TV shows. Spotting these stereotypes is often difficult for children; to them, the tomahawk-wielding Indian or the Asian karate expert is a familiar, easily-understood and often funny character. So how do you help children understand these images for what they are – oversimplified, generalizations?