The Internet provides marketers with many opportunities to elicit personal information from children. Kids love playing on the Web, and commercial sites for children are continually ranked as top online destinations.
Most young children enjoy pretend play and love to imitate action heroes. But many teachers, parents and child care workers say the influence of children’s superhero TV shows or movies, can result in havoc when little fans get together.
Whether it’s Darth Vader, the Daleks in Doctor Who or the winged monkeys in The Wizard of Oz, most of us remember seeing something on screen that we could only watch from behind a couch or under one of our parents’ coats: in fact, 90 per cent of adults report an enduring memory of having been traumatized as a child by something they saw on television or in a movie. What we may not remember, however, is how serious and persistent the effects of these frightening moments and images can be. As we guide our children through their media experiences, it’s important to realize that what they see can lead to problems like vivid nightmares, fear of the dark, having trouble sleeping and refusing to sleep alone.
Many preschoolers are already active computer users. According to a 2012 Ofcom report, one-third of children ages 3-4 access the Internet using a computer, while a 2011 survey by Common Sense Media found that roughly the same number have used mobile devices such as smartphones and tablets. While children at this age have a limited attention span for online activities, Internet images and sounds can stimulate their imaginations and add to their experiences.
Talking to kids about violence in the media they consume – television, movies, video games, music and the Internet – can help them put media violence into perspective and perhaps diffuse some of its power.