The Internet provides marketers with many opportunities to elicit personal information from children. Kids love playing on the Web, and commercial sites for children are continually ranked as top online destinations.
Many preschoolers are already active computer users. According to a 2012 Ofcom report, one-third of children ages 3-4 access the Internet using a computer, while a 2011 survey by Common Sense Media found that roughly the same number have used mobile devices such as smartphones and tablets. While children at this age have a limited attention span for online activities, Internet images and sounds can stimulate their imaginations and add to their experiences.
Along with images of natural disasters and violence, one all-too-common news item that can be distressing to kids is reports of hate crimes. Seeing or hearing about hate-motivated assaults and vandalism of homes, cemeteries and places of worship in media, can lead to fear and anxiety in young people, especially if they belong to a vulnerable group. In many cases, the effect will be worse because news isn’t the only place Canadian kids see hate and racism: almost half see hateful content online at least once a month, and one in six sees it every day.
Most kids see hate and prejudice in places like games, social networks, and online videos. They also say that they want to do something about it when they see it, but don’t know what to do.
Most kids see hate and prejudice online, and most of them say it’s important to do something about it. But whether you’ve seen a video that’s full of racist conspiracy theories or have just seen a friend share an offensive meme, it can be hard to know what to do about it.