In the same way that Canadian news reporting does not reflect Canada’s multiculturalism, racial diversity ‘behind the scenes’ of news media is similarly disproportionate. In 2006, fewer than 6 per cent of CBC employees were visible minorities.  A 2000 study from the University of Laval suggests that more than 97 per cent of Canadian journalists are White. 
Political and constitutional issues, forest fires, poverty, sexual abuse and drug addiction appear to be the only topics relating to Aboriginal communities that are reported in the news. Coverage of cultural activities may be found now and again in local media, but you have to pay close attention to find this.
It is called the “Highway of Tears”: an 800 kilometer stretch of highway in British Columbia where more than a dozen young women have disappeared since 1994. The same thing had happened before in the same place – almost twenty young women disappeared or were killed there between the late Sixties and the early Eighties – but until recently these crimes have received little media attention, perhaps because the majority of victims have been Aboriginal women.
Objectivity and accuracy are among the most important journalistic values. Consistently, however, Canadian news media has underrepresented and stereotyped visible minority groups.
Digital media such as the Internet and video games have become increasingly important in the lives of children and youth. Even when young people are consuming other media, such as TV, music and movies, they are likely to be doing it through the Internet. As well, nearly all the media they consume, from TV shows to toys, have Web pages, virtual worlds, video games or other digital spinoffs associated with them.
There are two main strategies for addressing online hate and cultures of hatred in the classroom: teaching youth to recognize and deconstruct it, and empowering them to intervene by answering back to it.
Social networking is one of the most popular online activities in Canada. In fact, according to the Canada Online! study, 40 per cent of all Canadians use a social networking site. Facebook is the most popular of these sites by a long shot, with over seven million active Canadian members.
Schools are fully aware that the Internet is a treasure trove of knowledge and don’t hesitate to recommend it for research. According to a 2008 study, 77 per cent of teachers assign work involving the use of the Internet. Unfortunately, school curriculums rarely include teaching how to do research on the Web, so parents need to learn the skills for guiding their children as they go online for school assignments.
This public awareness program, created in partnership between MediaSmarts and the Facebook Canadian Election Integrity Initiative, focuses on authentication of online information.
This section will explore how to read election and political news critically, how to recognize misinformation (information that is incorrect) and disinformation (the deliberate spreading of false or misleading information), and how to be a more active and engaged consumer of political news.