The myriad religions practiced by Canadian believers are not always represented fairly or accurately by media. In this section we explore the challenges faced by the three major monotheisms in Canada’s media landscape.
How do media make use of stereotypes and misconceptions regarding different ethnic groups and visible minorities? What are the barriers to representation faced by such groups and in what ways are they most likely to be represented? This section explores these questions and more.
In this section we explore the ethics, laws, and rights that surround questions of intellectual property. Whether it’s a question of downloading music, borrowing graphics and photos, or copying text from an academic source, there are bound to be questions about what is and what is not fair use.
In this lesson students explore the relationship between athletes and advertising through a number of different activities.
In this lesson, students explore the gratuitous use ofviolence in televised sports.
This lesson develops a beginning awareness by students of how they feel towards, and respond to, different sports, and how the media represents athletics.
In this lesson students encounter the key concepts of intellectual property, learning the difference between copyright and trademark and coming to understand how these affect how media products are created and sold.
In this lesson, students participate in a survey that will help them better understand their attitudes and perceptions regarding sports and advertising. In particular, students will focus on how alcohol companies use sports and sporting events to promote their products and influence consumers.