This interactive quiz, for Grades 6 to 8, is designed to increase students’ knowledge and understanding of alcohol marketing aimed at youth.
Young people – who have disposable income and a tremendous influence on family purchases – are the perfect target for marketers and advertisers. This section covers various issues related to marketing that targets children and youth.
How do media make use of stereotypes and misconceptions regarding different ethnic groups and visible minorities? What are the barriers to representation faced by such groups and in what ways are they most likely to be represented? This section explores these questions and more.
This lesson examines how music reflects and influences societies and is a metaphor for ideas and experiences. Students begin by brainstorming the functions or purposes of music and by discussing music’s power as a mirror and a symbol.
In this lesson students explore the relationship between athletes and advertising through a number of different activities.
This unit helps students become more aware of the media’s use of hype and its influence on them.
This lesson introduces students to the ways in which advertising can affect their food choices.
This lesson helps students to reflect upon, understand and filter the many media messages within political platforms and around political personalities.
This lesson introduces students to advertising in newspapers.