This interactive quiz, for Grades 6 to 8, is designed to increase students’ knowledge and understanding of alcohol marketing aimed at youth.
This interactive unit is designed to help kids between the ages of 5 and 8 recognize the marketing techniques used on commercial websites that target children.
In this game, designed for ages 8-10, the CyberPigs play on their favourite website and encounter marketing ploys, spam and a close encounter with a not-too-friendly wolf.
Always popular with young people for decades now, films carry with them their own set of concerns such as representations of violence, diversity and stereotyping. The following section explores movies and the related issues that are relevant for different age groups.
Young people – who have disposable income and a tremendous influence on family purchases – are the perfect target for marketers and advertisers. This section covers various issues related to marketing that targets children and youth.
Gambling is an issue that parents rarely talk about with their children, but easy access to online gambling sites has made this a pressing issue that needs to be addressed with young people. In this section, we offer parents and teachers resources for discussing this topic with children and youth.