This interactive quiz, for Grades 6 to 8, is designed to increase students’ knowledge and understanding of alcohol marketing aimed at youth.
This interactive unit is designed to help kids between the ages of 5 and 8 recognize the marketing techniques used on commercial websites that target children.
In this game, designed for ages 8-10, the CyberPigs play on their favourite website and encounter marketing ploys, spam and a close encounter with a not-too-friendly wolf.
Young people – who have disposable income and a tremendous influence on family purchases – are the perfect target for marketers and advertisers. This section covers various issues related to marketing that targets children and youth.
Gambling is an issue that parents rarely talk about with their children, but easy access to online gambling sites has made this a pressing issue that needs to be addressed with young people. In this section, we offer parents and teachers resources for discussing this topic with children and youth.
How do media make use of stereotypes and misconceptions regarding different ethnic groups and visible minorities? What are the barriers to representation faced by such groups and in what ways are they most likely to be represented? This section explores these questions and more.
Initiated in 2000 by MediaSmarts, Young Canadians in a Wired World is the most comprehensive and wide-ranging study of its kind in Canada. The research project tracks and investigates the behaviours, attitudes, and opinions of Canadian children and youth with respect to their use of the Internet.