This interactive quiz, for Grades 6 to 8, is designed to increase students’ knowledge and understanding of alcohol marketing aimed at youth.
Always popular with young people for decades now, films carry with them their own set of concerns such as representations of violence, diversity and stereotyping. The following section explores movies and the related issues that are relevant for different age groups.
Young people – who have disposable income and a tremendous influence on family purchases – are the perfect target for marketers and advertisers. This section covers various issues related to marketing that targets children and youth.
This lesson examines how music reflects and influences societies and is a metaphor for ideas and experiences. Students begin by brainstorming the functions or purposes of music and by discussing music’s power as a mirror and a symbol.
In this lesson students explore the relationship between athletes and advertising through a number of different activities.
This unit helps students become more aware of the media’s use of hype and its influence on them.
This lesson introduces students to the ways in which advertising can affect their food choices.
This lesson helps students to reflect upon, understand and filter the many media messages within political platforms and around political personalities.
We want to encourage kids to form opinions about what they watch - to react to what they see on the screen. In this lesson, children begin to think about basic concepts - such as how audiences interpret meaning, and the constructed world of television and film.