This interactive quiz, for Grades 6 to 8, is designed to increase students’ knowledge and understanding of alcohol marketing aimed at youth.
This interactive unit is designed to help kids between the ages of 5 and 8 recognize the marketing techniques used on commercial websites that target children.
In this game, designed for ages 8-10, the CyberPigs play on their favourite website and encounter marketing ploys, spam and a close encounter with a not-too-friendly wolf.
Young people – who have disposable income and a tremendous influence on family purchases – are the perfect target for marketers and advertisers. This section covers various issues related to marketing that targets children and youth.
Privilege manifests itself in a many ways. The fact that it is systemic rather than localized means that it is difficult to identify. Moreover, individual benefits of privilege may often seem small — but being outside of privilege can have staggering setbacks. This section helps identify how media and privilege intersect.
The media help to construct our perception of the world in which we live. But what happens when media representations omit or distort whole groups of people? In this section, we explore issues of diversity representation and showcase efforts to counter stereotyping and promote more accurate portrayals.
This section hones in on many issues that are specific or unique to Aboriginal people in Canada, including the underreporting of crimes against Aboriginal people by news media and the unique challenges faced by Aboriginal people seeking to produce content for their own communities.
This lesson examines how music reflects and influences societies and is a metaphor for ideas and experiences. Students begin by brainstorming the functions or purposes of music and by discussing music’s power as a mirror and a symbol.
In this lesson students explore the relationship between athletes and advertising through a number of different activities.