This interactive quiz, for Grades 6 to 8, is designed to increase students’ knowledge and understanding of alcohol marketing aimed at youth.
Young people – who have disposable income and a tremendous influence on family purchases – are the perfect target for marketers and advertisers. This section covers various issues related to marketing that targets children and youth.
Male or female: Seems simple enough, but these categories which were assigned to us at birth carry with them a whole lot of social and cultural meanings and expectations. In this section, we look to unpack some of the media’s baggage around what it means to be a boy or girl, man or women.
Despite the fact that men are the most frequent protagonists in all forms of media, we sometimes have trouble defining what exactly makes a man. In this section, we explore how masculinity and maleness are constructed by the media.
This section hones in on many issues that are specific or unique to Aboriginal people in Canada, including the underreporting of crimes against Aboriginal people by news media and the unique challenges faced by Aboriginal people seeking to produce content for their own communities.
Simone de Beauvoir said “One is not born a woman, but becomes one.” This section analyzes how various media contribute to creating an ideal femininity and how we buy into it.
This lesson examines how music reflects and influences societies and is a metaphor for ideas and experiences. Students begin by brainstorming the functions or purposes of music and by discussing music’s power as a mirror and a symbol.
This lesson introduces students to some of the myth-building techniques of television, by comparing real world (s)heroes with TV world (s)heroes and by looking at stereotypes in the world of TV (s)heroes.
In this lesson students explore the relationship between athletes and advertising through a number of different activities.