This interactive tutorial teaches students the critical thinking skills they need to apply to their online experiences, including online safety, authenticating online information, recognizing online marketing ploys, protecting their privacy, managing online relationships and dealing with cyberbullying.
The following section looks at the ways in which children and youth are targeted and marketed to online and the associated issues. It also provides strategies to help kids develop the media smarts they need to play – and not unwittingly pay – when they go online.
To make students aware of the ways in which male violence is used and promoted in advertising.
This lesson introduces students to the online marketing techniques that are used to target children on the Internet. It begins with a guided discussion about the similarities and differences between traditional marketing methods and online advertising and why the Internet is such a desirable medium for advertisers to reach young people. Student activities include a survey of the marketing techniques used on several commercial websites for children; the creation of a commercial website for kids that incorporates common marketing strategies; and an analysis of case studies about online marketing to young people.
This lesson makes students aware of online privacy issues, primarily those relating to giving out personal information on social networking Web sites such as Facebook. Students will learn to assess the various types of information they provide in Facebook profiles, along with the different levels of access.
This lesson introduces students to the ways in which commercial Web sites collect personal information from kids and to the issues surrounding children and privacy on the Internet.
MediaSmarts has partnered with the Canadian Internet Registration Authority (CIRA) to develop the Online Commerce Cyber Security Consumer Tip Sheet – the fourth in a series of tip sheets on cyber security issues.
The Internet provides marketers with many opportunities to elicit personal information from children. Kids love playing on the Web, and commercial sites for children are continually ranked as top online destinations.
There is little doubt that marketers love kids. With a collective spending power of over three billion dollars, and the potential to influence billions more in family spending,  marketers are keen to establish brand recognition and brand loyalty with children at increasingly younger ages.