This interactive quiz, for Grades 6 to 8, is designed to increase students’ knowledge and understanding of alcohol marketing aimed at youth.
This section hones in on many issues that are specific or unique to Aboriginal people in Canada, including the underreporting of crimes against Aboriginal people by news media and the unique challenges faced by Aboriginal people seeking to produce content for their own communities.
In this lesson, students learn how to create their own youth consumer magazine or Internet site.
In this lesson, students will produce a 20 minute news broadcast.
In this lesson, students explore how magazines are developed to reach specific target markets.
In this lesson, students examine the visual codes used on television and in movies through an exploration of various camera techniques. Students begin with a discussion about camera-subject distance, and review various film techniques that are used to create visual meaning.
In this lesson, students will write a news article for the school newspaper.
This lesson is based on an article, which ran in the January 21, 1995 issue of the London Free Press.
In this lesson, students investigate the importance of branding and messaging, especially as they relate to parity products such as beer and alcohol.
In this lesson, students participate in a survey that will help them better understand their attitudes and perceptions regarding sports and advertising. In particular, students will focus on how alcohol companies use sports and sporting events to promote their products and influence consumers.