This interactive unit is designed to help kids between the ages of 5 and 8 recognize the marketing techniques used on commercial websites that target children.
Television is a fairly inescapable part of contemporary culture. This section has useful tips and strategies for parents and teachers who are trying to establish appropriate rules and boundaries for children and youth of all ages.
Maintaining a healthy balance between entertainment media and other activities in children’s lives has always been a challenge. The Internet has made this challenge even more difficult. This section explores how to recognize when excessive use has become problematic and how to address the issue.
How do media make use of stereotypes and misconceptions regarding different ethnic groups and visible minorities? What are the barriers to representation faced by such groups and in what ways are they most likely to be represented? This section explores these questions and more.
This section hones in on many issues that are specific or unique to Aboriginal people in Canada, including the underreporting of crimes against Aboriginal people by news media and the unique challenges faced by Aboriginal people seeking to produce content for their own communities.
This lesson introduces students to some of the myth-building techniques of television, by comparing real world (s)heroes with TV world (s)heroes and by looking at stereotypes in the world of TV (s)heroes.
This lesson introduces students to the ways in which advertising can affect their food choices.
We want to encourage kids to form opinions about what they watch - to react to what they see on the screen. In this lesson, children begin to think about basic concepts - such as how audiences interpret meaning, and the constructed world of television and film.
This lesson is one of a five-part unit that provides teachers with ideas for teaching TV in the elementary classroom.