How do media make use of stereotypes and misconceptions regarding different ethnic groups and visible minorities? What are the barriers to representation faced by such groups and in what ways are they most likely to be represented? This section explores these questions and more.
This lesson introduces students to the ways in which advertising can affect their food choices.
This lesson looks at food photography and the different techniques used by food stylists to make foods look appealing in advertisements.
This lesson familiarizes children with the nutritional value of foods advertised on television and in magazines.
In this lesson, students use science and critical thinking to test the legitimacy of advertisers’ claims about their products.
To familiarize students with the marketing techniques used in television and magazine snack food ads.
In this lesson, students look at the health issues that are associated with our fast food culture, and the advertising of it.
Studies have found that fast-food ads dominate children’s programming. In order to give children a perspective on the lure of snack-food advertisements, it’s important that they understand where snacks can fit into a healthy diet. Once they have an understanding of where snack food fits into their lives, they can begin to deconstruct the ads themselves.
This lesson introduces students to the ways in which packaging is designed to attract kids.
One of the most unusual things about Internet-based businesses is that few of them try very hard to make money. Of course, with a very few exceptions (such as Wikipedia) making money is certainly in the business plan, or there wouldn’t be all that venture capital floating around, but in general the approach has been to come up with a good product or service first, and only look for ways to make it profitable after it’s acquired a steady clientele. Hugely important and successful ventures like Google, YouTube and Facebook all started out operating at a significant loss. This pattern continues today: it’s already hard to imagine the Internet without Twitter, but so far that service isn’t earning its makers much money (though you can be sure they’re looking for ways to do that.)