This lesson introduces students to the ways in which advertising can affect their food choices.
This lesson looks at food photography and the different techniques used by food stylists to make foods look appealing in advertisements.
This lesson familiarizes children with the nutritional value of foods advertised on television and in magazines.
In this lesson, students use science and critical thinking to test the legitimacy of advertisers’ claims about their products.
To familiarize students with the marketing techniques used in television and magazine snack food ads.
In this lesson, students look at the health issues that are associated with our fast food culture, and the advertising of it.
Studies have found that fast-food ads dominate children’s programming. In order to give children a perspective on the lure of snack-food advertisements, it’s important that they understand where snacks can fit into a healthy diet. Once they have an understanding of where snack food fits into their lives, they can begin to deconstruct the ads themselves.
This lesson introduces students to the ways in which packaging is designed to attract kids.
In this lesson, students consider the role of snack foods in a healthy diet. The teacher then guides them on a tour of popular sites aimed at children, where the class identifies and classifies the advertising encountered there and looks at how the food products being advertised fit – or don’t fit – in the food groups found in the Canada Food Guide. Students then play the game Co-Co’s AdverSmarts to understand some of the techniques used by online food marketers and then create their own mock website promoting a healthy diet.
In this lesson, students are introduced to the idea of online advertising and look at the ways that marketers create immersive and appealing online environments that draw and hold children’s attention. After studying common advertising techniques, students play an educational online game that lets them put their learning into action by “creating” a site advertising a fictitious cereal, Co-Co Crunch.