This interactive module for Grades 7 and 8 is designed to increase students’ ability to recognize bias, prejudice and hate propaganda on the Internet and in other media.
This interactive quiz, for Grades 6 to 8, is designed to increase students’ knowledge and understanding of alcohol marketing aimed at youth.
In this game, designed for ages 8-10, the CyberPigs play on their favourite website and encounter marketing ploys, spam and a close encounter with a not-too-friendly wolf.
For all that the Internet can offer us, it sometimes offers a platform for promoting hatred and violence. In this section, we cover what online hate means, what Canadian law says about it, and how young people and adults can respond to it while keeping in mind Canada’s position on freedom of expression.
In this lesson, students investigate the importance of branding and messaging, especially as they relate to parity products such as beer and alcohol.
In this lesson, students participate in a survey that will help them better understand their attitudes and perceptions regarding sports and advertising. In particular, students will focus on how alcohol companies use sports and sporting events to promote their products and influence consumers.
In this lesson, students explore the ways in which companies use sporting events and athletes to sell products and influence consumers – especially young people.
In this lesson, students look at the different groups in our society that deliver messages to the public about drinking and consider the influence of each of these groups on the attitudes and perceptions of young people.