This interactive quiz, for Grades 6 to 8, is designed to increase students’ knowledge and understanding of alcohol marketing aimed at youth.
Initiated in 2000 by MediaSmarts, Young Canadians in a Wired World is the most comprehensive and wide-ranging study of its kind in Canada. The research project tracks and investigates the behaviours, attitudes, and opinions of Canadian children and youth with respect to their use of the Internet.
In this lesson, students learn how to create their own youth consumer magazine or Internet site.
In this lesson, students will produce a 20 minute news broadcast.
In this lesson, students explore how magazines are developed to reach specific target markets.
In this lesson, students examine the visual codes used on television and in movies through an exploration of various camera techniques. Students begin with a discussion about camera-subject distance, and review various film techniques that are used to create visual meaning.
In this lesson, students will write a news article for the school newspaper.
This lesson is based on an article, which ran in the January 21, 1995 issue of the London Free Press.
In this lesson, students investigate the importance of branding and messaging, especially as they relate to parity products such as beer and alcohol.