Gambling is an issue that parents rarely talk about with their children, but easy access to online gambling sites has made this a pressing issue that needs to be addressed with young people. In this section, we offer parents and teachers resources for discussing this topic with children and youth.
In this lesson students explore the relationship between athletes and advertising through a number of different activities.
This lesson looks at the increasing prominence of gambling in the media, particularly movies and television.
In this lesson, students explore the gratuitous use ofviolence in televised sports.
This lesson develops a beginning awareness by students of how they feel towards, and respond to, different sports, and how the media represents athletics.
In this lesson, students explore the ways in which companies use sporting events and athletes to sell products and influence consumers – especially young people.
In this unit, students explore positive messages about drinking that are promoted and reinforced in ads for alcohol.
This winter the Olympics return to Canada for the first time since the Calgary games of 1988. For many people, the most vivid memories of that Olympiad are the colourful stories of some of the less accomplished athletes, such as British ski jumper Michael “Eddie the Eagle” Edwards and the members of the Jamaican bobsled team. It’s unlikely, though, that there will be any charming underdogs in this year’s Olympiad, as the games become more and more the province of professionals. As audiences and advertising revenues drop, however, will the professionalization of the Games spell their downfall?
Sports media also contribute to the construction of masculinity in contemporary society.
Young Canadians today are growing up in a culture where gambling is legal, easily accessible – especially online – and generally presented as harmless entertainment.