This interactive quiz, for Grades 6 to 8, is designed to increase students’ knowledge and understanding of alcohol marketing aimed at youth.
It’s important to understand the real risks young people face on the Internet, especially in regards to sexual exploitation. Who is at risk of sexual harm and why? What activities are markers for higher risk and how can we protect those youth who are most vulnerable. This section explores these topics.
In this section, we explore common media representations of people with disabilities. We also discuss issues relating to people with disabilities finding work in media and challenge common assumptions about people with physical and mental disabilities.
In this section we explore the ethics, laws, and rights that surround questions of intellectual property. Whether it’s a question of downloading music, borrowing graphics and photos, or copying text from an academic source, there are bound to be questions about what is and what is not fair use.
In this lesson students encounter the key concepts of intellectual property, learning the difference between copyright and trademark and coming to understand how these affect how media products are created and sold.
In this lesson, students investigate the importance of branding and messaging, especially as they relate to parity products such as beer and alcohol.
In this lesson, students participate in a survey that will help them better understand their attitudes and perceptions regarding sports and advertising. In particular, students will focus on how alcohol companies use sports and sporting events to promote their products and influence consumers.
In this lesson students consider the meaning of the words “bias” and “prejudice” and consider how bias may be found even at the level of individual words due to connotation.