This interactive quiz, for Grades 6 to 8, is designed to increase students’ knowledge and understanding of alcohol marketing aimed at youth.
The myriad religions practiced by Canadian believers are not always represented fairly or accurately by media. In this section we explore the challenges faced by the three major monotheisms in Canada’s media landscape.
How do media make use of stereotypes and misconceptions regarding different ethnic groups and visible minorities? What are the barriers to representation faced by such groups and in what ways are they most likely to be represented? This section explores these questions and more.
In this lesson, students investigate the importance of branding and messaging, especially as they relate to parity products such as beer and alcohol.
In this lesson, students participate in a survey that will help them better understand their attitudes and perceptions regarding sports and advertising. In particular, students will focus on how alcohol companies use sports and sporting events to promote their products and influence consumers.
In this lesson students are introduced to the key media literacy concept that media are constructions that re-present reality and consider how representations of crime in news and entertainment media may influence how we perceive members of particular groups.
In this lesson students consider the meaning of the words “bias” and “prejudice” and consider how bias may be found even at the level of individual words due to connotation.
In this lesson students consider how well their favourite TV shows, movies and video games reflect the diversity of Canadian society.
In this lesson students consider diversity representation in video games by identifying examples of diversity in the games they play, comparing their findings to statistics on diversity in the Canadian population.
In this lesson, students explore the ways in which companies use sporting events and athletes to sell products and influence consumers – especially young people.