Level: Grades 4 to 6
Author: This lesson has been adapted from Smoke-Free for Life, a smoking prevention curriculum supplement from the Nova Scotia Department of Health, Drug Dependency and Tobacco Control Unit.
In this lesson, students learn how the tobacco industry exploits the needs, wishes and desires of various target audiences in order to foster brand loyalty. Students explore how the tobacco industry creates a false image of the effects of smoking in order to make smoking appear to be a desirable activity. Assuming the roles of marketing personnel in a tobacco company, students suggest ways to exploit teenage girls, teenage boys, and adults.
Students will demonstrate:
This lesson and all associated documents (handouts, overheads, backgrounders) is available in an easy-print, pdf kit version.