Level: Grades 9-12
Author: Matthew Johnson, Director of Education, MediaSmarts
In this lesson students consider the meaning of the words “bias” and “prejudice” and consider how bias may be found even at the level of individual words due to connotation. Students are introduced to the key media literacy concept that media contain ideological messages and have social and political implications in considering why it is particularly important to consider possible bias in news reporting. The key concept that each medium has a distinct aesthetic form is introduced as students learn about the “inverted pyramid” structure of news reporting and consider how this may lead to bias. Students then evaluate a variety of news sources with regards to the degree of bias and then demonstrate their understanding of the concept by creating an intentionally biased news report.
This lesson is part of the That's Not Me: Diversity in Media  lesson series.
This lesson and all associated documents (handouts, overheads, backgrounders) are available in an easy-print, pdf kit version.