Level(s): Grades 9 to 10
Production of this lesson has been made possible through a financial contribution from Health Canada.
In this lesson, students explore issues surrounding the marketing of alcoholic beverages on the Internet. The lesson begins with a class discussion about personal experiences on alcohol industry Web sites, followed by a summary of the research findings of the U.S. Center for Media Education (CME) and Center on Alcohol Advertising to youth on alcohol advertising on the Web. In addition, students become familiar with existing Canadian guidelines on the broadcasting of advertisements for alcoholic beverages and discuss the challenges of applying these guidelines to Web content. In groups, students deconstruct and evaluate current beer, liquor and wine websites using a checklist of youth-friendly marketing techniques. Group findings are presented to the class.
Students will demonstrate
an awareness of:
an appreciation of:
This lesson and all associated documents (handouts, overheads, backgrounders) is available in an easy-print, pdf kit version.