Level(s): Grades 11 - 12

Author: MediaSmarts

Overview

To make students aware of the ways in which male violence is used and promoted in advertising.

Learning Outcomes

Students will demonstrate:

• an awareness of various violent male archetypes that are used in advertising.
• an understanding of the effects of media violence on young men.
• an understanding of the dominance of these violent archetypes in advertising that targets young men.
• an understanding of their own feelings toward these archetypes.

This lesson and all associated documents (handouts, overheads, backgrounders) are available in an easy-print, pdf kit version.