Home , Digital & Media Literacy , Digital Issues , Online Marketing , Resources for Teachers

Resources for Teachers - Online Marketing

  • Lesson Plan
    Advertising and Male Violence - Lesson
    To make students aware of the ways in which male violence is used and promoted in advertising.
  • Lesson Plan
    Alcohol on the Web - Lesson
    In this lesson, students explore issues surrounding the marketing of alcoholic beverages on the Internet.
  • Game
    Co-Co's AdverSmarts: An Interactive Unit on Food Marketing on the Web
    This interactive unit is designed to help kids between the ages of 5 and 8 recognize the marketing techniques used on commercial websites that target children.
  • Backgrounder
    Dealing with Online Marketing
    Become pro-active
  • Game
    Jo Cool or Jo Fool (Grades 6-8)
    This interactive online module takes students through a CyberTour of twelve mock websites to test their savvy surfing skills.
  • Game
    MyWorld: A digital literacy tutorial for secondary students
    This tutorial aims to teach students essential digital literacy skills through simulating their favourite online experiences.
  • Lesson Plan
    Online Marketing to Kids: Protecting Your Privacy - Lesson
    This lesson introduces students to the ways in which commercial Web sites collect personal information from kids and to the issues surrounding children and privacy on the Internet.
  • Lesson Plan
    Online Marketing to Kids: Strategies and Techniques - Lesson
    This lesson introduces students to the online marketing techniques used by marketers to target children on the Internet. It begins with a guided discussion about the similarities and differences between traditional marketing methods and online advertising and why the Internet is such a desirable medium for advertisers to reach young people. Student activities include a survey of the marketing techniques used on several commercial Web sites for children; the creation of a commercial Web site for kids that incorporates common marketing strategies; and an analysis of case studies about online marketing to young people.
  • Game
    Passport to the Internet: Student tutorial for Internet literacy (Grades 4-8)
    This interactive tutorial teaches students the critical thinking skills they need to apply to their online experiences, including online safety, authenticating online information, recognizing online marketing ploys, protecting their privacy, managing online relationships and dealing with cyberbullying.
  • Lesson Plan
    Privacy and Internet Life: Lesson Plan for Intermediate Classrooms
    This lesson makes students aware of online privacy issues, primarily those relating to giving out personal information on social networking Web sites such as Facebook. Students will learn to assess the various types of information they provide in Facebook profiles, along with the different levels of access.

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