Resources for Parents - Online Marketing

Co-Co's AdverSmarts: An Interactive Unit on Food Marketing on the Web

This interactive unit is designed to help kids between the ages of 5 and 8 recognize the marketing techniques used on commercial websites that target children.
e-Parenting Tutorial: Keeping up with your kids' online activities
Internet Safety Tips by Age: 2-4

Many preschoolers are already active computer users. According to a 2005 report from the National Center for Education Statistics in the U.S., 67 per cent of preschool-age children use a computer, and 23 per cent use the Internet. While children at this age have a limited attention span for online activities, Internet images and sounds can stimulate their imaginations and add to their experiences.
Jo Cool or Jo Fool (Grades 6-8)

This interactive online module takes students through a CyberTour of twelve mock websites to test their savvy surfing skills.
MediaSmarts and CIRA release cyber security tip sheet for online commerce

MediaSmarts has partnered with the Canadian Internet Registration Authority (CIRA) to develop the Online Commerce Cyber Security Consumer Tip Sheet – the fourth in a series of tip sheets on cyber security issues.
Parenting the Digital Generation
Privacy Playground: The First Adventure of the Three CyberPigs

In this game, designed for ages 8-10, the CyberPigs play on their favourite website and encounter marketing ploys, spam and a close encounter with a not-too-friendly wolf.
Protecting Your Privacy on Commercial Websites - Tip Sheet

The Internet provides marketers with many opportunities to elicit personal information from children. Kids love playing on the Web, and commercial sites for children are continually ranked as top online destinations.