Marketing & Consumerism

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Young people – who have disposable income and a tremendous influence on family purchases – are the perfect target for marketers and advertisers. This section covers various issues related to marketing that targets children and youth.

Resources for Parents

Talking to Kids about Advertising - Tip Sheet

Tip Sheet

Making Your School a Commercial-free Zone - Tip Sheet

Tip Sheet

Dealing with Marketing: What Parents Can Do

Tip Sheet

Privacy Playground: The First Adventure of the Three CyberPigs

Game

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Resources for Teachers

The Pornography Debate: Controversy in Advertising - Lesson

Lesson Plan

Marketing to Teens: Introduction - Lesson

Lesson Plan

What do Halloween costumes say? - Lesson

Lesson Plan

Who's on First? Alcohol Advertising and Sports - Lesson

Lesson Plan

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Marketing and Consumerism - Overview

Canadians under the age of twenty – the "Echo Generation," as they're often called –make up a quarter (26 per cent) of the country's population.

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Advertising: It's Everywhere

No, it's not your imagination. The amount of advertising and marketing North Americans are exposed to daily has exploded over the past decade; studies show, that on average, people living in urban centres see up to 5,000 ads per day. [1] At the gas pumps, in the movie theatre, in a washroom stall, on stickers on fruit, during sporting events—advertising is pretty much impossible to avoid.

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How Marketers Target Kids

Kids represent an important demographic to marketers because in addition to their own purchasing power (which is considerable) they influence their parents' buying decisions and are the adult consumers of the future.

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Marketing & Consumerism - Special Issues for Young Children

Parents of young children have an important role to play in protecting their kids from invasive marketing, and in educating them about advertising from an early age.

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Marketing and Consumerism - Special Issues for Tweens and Teens

One of the most important recent developments in advertising to kids has been the defining of a "tween" market (ages 8 to 12).

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Taking Action - Marketing and Consumerism

Understanding advertising guidelines and codes

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Resources for Parents - Marketing & Consumerism

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Resources for Teachers - Marketing & Consumerism

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Marketing & Consumerism

In this section, you can find...

Resources for Parents

Resources for Teachers

Marketing and Consumerism - Overview

Advertising: It's Everywhere

How Marketers Target Kids

Marketing & Consumerism - Special Issues for Young Children

Marketing and Consumerism - Special Issues for Tweens and Teens

Taking Action - Marketing and Consumerism

Resources for Parents - Marketing & Consumerism

Resources for Teachers - Marketing & Consumerism

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