Lesson Plan

You've Gotta Have a Gimmick - Lesson

Lesson Plan

Level: Grades 5 to 7

Author: MediaSmarts


To familiarize students with the marketing techniques used in television and magazine snack food ads.

Learning Outcomes

Students demonstrate:

  • an awareness of the different techniques applied in selling snack foods
  • a beginning awareness of the format and structure of advertisements
  • an understanding of their own reactions, as consumers, to these ads

This lesson and all associated documents (handouts, overheads, backgrounders) are available in an easy-print, pdf kit version.

Lesson Kit: