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Level(s): Grades 6 to 8
In this lesson, students participate in a survey that will help them better understand their attitudes and perceptions regarding sports and advertising. In particular, students will focus on how alcohol companies use sports and sporting events topromote their products and influence consumers. On Day One, students will complete the survey and tally the answers. In groups,they will calculate percentages for responses. On Day Two, students will analyze classroom trends and discuss responses in more detail.For homework, students will research the sports sponsorship portfolios of five beer companies. Day Three focuses on issues surrounding sponsorship of sporting events by alcohol companies.
Students will demonstrate:
an appreciation of:
an awareness of:
This lesson and all associated documents (handouts, overheads, backgrounders) are available in an easy-print, pdf kit version.
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