Stay informed with daily news and our newsletters!Learn more
Level: Grades 8 to 10
In this lesson, students explore the ways in which tobacco products are marketed in Canada. The lesson begins with a class discussion about the ways in which tobacco products are promoted in Canadian society. Students then discuss Canadian law as it pertains to tobacco advertising and debate whether or not the government has been successful in restricting the promotion of tobacco products. Students explore the ways in which tobacco companies use sponsorship, promotions, retail displays, awards, clothing and collectibles as a way to reach consumers - despite advertising restrictions. Students also discuss which of these strategies are most likely to influence teens, and the relationship between advertising and other factors that may contribute to smoking. The lesson concludes with a neighborhood 'tobacco audit' conducted by students to determine whether or not tobacco is promoted locally.
Students will demonstrate:
This lesson and all associated documents (handouts, overheads, backgrounders) is available in an easy-print, pdf kit version.
Interested in supporting MediaSmarts?Charitable Registration No. 89018 1092 RR0001
Find out how you can get involved.Learn more