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Level: Grades 2 to 5
Author: This lesson was created by elementary educator Ginie Waller. Parts of this lesson have been adapted from News and Stuff, by Don Hale (1996), produced by the Ontario Newspaper in Education Association.
This lesson introduces students to advertising in newspapers. Each section can be adapted for younger or older students. It begins with a discussion about the differences between display and classified advertisements. Students will also look at why newspapers need advertising and how it may influence newspaper content. In groups, students explore the "tricks" used by advertisers to attract consumers. They then create their own ads, take a print advertising campaign and apply it to television, and look at the differences between print ads and advertising on the Internet.
Students will demonstrate:
This lesson and all associated documents (handouts, overheads, backgrounders) is available in an easy-print, pdf kit version.
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