Marketing to Teens: Introduction - Lesson

Lesson Plan

Level(s): Grades 8 - 12

Author: Charity Laboucan and Tracy Duncan, Planned Parenthood Edmonton, and Sonya Thompson, Film Classification Services, Alberta Community Development. 

Overview:

This introductory lesson helps students understand how pervasive and influential advertising is in our culture and how teenagers are actively targeted by advertisers.

Learning Outcomes

Students demonstrate:

• an awareness of the many different types of advertisements they encounter daily
• an understanding about how they, as consumers, are influenced by these commercial messages
• an appreciation of their position as a desirable demographic for advertisers

This lesson and all associated documents (handouts, overheads, backgrounders) is available in an easy-print, pdf kit version.

Lesson Kit:

Lesson_Marketing_to_Teens_intro.pdf