Hype! - Lesson
Level(s): Grades 10 - 12
Author: John A. Macdonald is with the Toronto Catholic District School Board. This lesson was adapted from The AML Anthology (1990), produced by the Association for Media Literacy.
This unit helps students become more aware of the media’s use of hype and its influence on them. This will be achieved through:
- class and group discussions of reactions to various examples and aspects of hype.
- a variety of oral and written responses
- a role-play scenario to investigate the ways in which hype shapes what we value in society.
- an examination of a media event.
- discussion and examination of our tendency to favor strong, emotional appeal over factual information.
- discussion and examination of the commercial aspects of hype.
- opportunities to talk about hype with a guest speaker from a marketing outfit or advertising agency.
- explore and reflect upon ways in which promotional techniques and marketing strategies determine the content of the media and the values it presents.
- appreciate the methods, strategies and techniques used by the media to create an atmosphere of excitement surrounding an event.
- understand how hype affects our relationship with, and interpretation of, the media.
- understand the commercial implications of media hype.
This lesson and all associated documents (handouts, overheads, backgrounders) is available in an easy-print, pdf kit version.