Quebec Competencies Chart - Looks Good Enough to Eat

Author: MediaSmarts
Level: Elementary Cycle Three
Subject Area: English Language Arts, Visual Arts
Lesson Link: Looks Good Enough to Eat

Description: In this lesson, students review stereotypes that are associated with men and women and their possible sources - including the role of the media. Students deconstruct a series of advertisements based on gender representation and answer questions about gender stereotyping about articles they have read.

Cross-curricular Competencies

Broad Areas of Learning

  • To use information
  • To solve problems
  • To exercise critical judgement
  • To be creative
  • To use effective work methods
  • Personal and Career Planning
  • Consumer Rights and Responsibilities
  • Media Literacy


This lesson satisfies the following English Language Arts Competencies from the Quebec Education Program:

Competency 3: To Represent Her/His Literacy in Different Media

Essential Knowledges:

  • Uses the familiar images, signs, symbols and logos in his/her environment:
    • Recognition that they are made by people for different purposes
    • Recognition that they have meanings/messages
    • Identification of how these images contribute to the messages/meanings of various media texts
  • Uses a repertoire of strategies to unlock messages/meanings in various media texts:
    • Use own questions in order to predict and confirm
    • Draw on prior experience with familiar media texts to understand how they are constructed
  • Uses structures and features of texts:
    • Compare structures and features of familiar media texts
    • Uses visual texts to communicate information in group productions of media texts
    • Uses familiar structures and features to respond to and produce media texts
    • Applies her/his understanding of the structures and features of a range of familiar (media) texts to unlock their messages/meanings
  • Makes meaning of a media text by:
    • brainstorming
    • drawing on prior knowledge
    • sharing responses with peers
    • returning to text
    • considering some of the functions of different, familiar media in relation to her/his understanding of the messages/meanings of a text
    • Using structures and features of the medium and text type in order to clarify meaning and explain her/his response, in collaboration with peers
    • Identifying and discussing some of the ways in which pictures, illustrations, popular symbols and signs and images enhance the messages/meanings in media texts designed for young viewers
  • Consider some of the functions of the media through:
    • Collaboration with peers in pairs, small groups and whole class to clarify, decode and respond to media texts 1
    • Recognizing and naming of familiar media: television, radio, film, magazine, video, Internet, CD-ROM, children’s magazines
    • Identifying her/his understanding of the messages/meanings of familiar media texts
    • Looking at some functions of different, familiar media in relation to her/his understanding of the messages/meanings of a text
    • Describing some of the features of media texts, with content aimed at viewers of the same age and younger, that entertain, inform and promote
    • Locating examples from some features of age-appropriate texts that indicate the target audience
  • Understands that texts are social and cultural products through:
    • Own response and responses of others:
      • Compares own response with those of peers in order to support and enrich own understanding
      • Investigates, with teacher’s guidance, how different media text types construct reality for us
      • Explores, with guidance, some of the structures and features for communicating and presenting information in age-appropriate popular and information-based media texts
      • Explores how the structures and features of texts shape meaning for audience
      • Uses photographs

Production Process

  • Pre-Production:
    • Selection from the following text types (NOTE: The texts listed below are the same as those that are referred to throughout the Production Process):
      • Photo essay, advertisements, short research project (with guidance)
      • Immersion in the text type to be produced and discussion of its structures and features
      • Creation of criteria for guiding production:
        • Initial consideration, based on her/his knowledge of familiar text type
      • Exploratory planning in a risk-taking environment that promotes trial and error and includes:
        • Discussion about purpose, audience and context, in collaboration with teacher and peers
        • A familiar audience of peers, family and teacher
  • Production:
    • Production of the texts listed above in groups with peers that:
      • Incorporate images, symbols, signs, logos and/or words to communicate meaning or message
      • Incorporate appropriate communication strategies and resources given the text type and the context
      • Function as information-based text type:
        • Communicates information to familiar audience
      • Use different technologies in order to construct a variety of text types:
        • Multimedia resources to support learning
  • Post Production:
    • In collaboration with group members:
      • Review of texts produced in order to focus on message/meaning
      • Seeking of feedback from peers
      • Presentation of text to intended audience
      • Self-evaluation of text produced  

Competency 4: To Use Language to Communicate and Learn

Essential Knowledges:

  • Shares information with peers and teacher
  • Talks about responses and point of view with peers and teacher
  • Asks and answers questions from peers and teacher
  • Participates in collaborative improvisation and role-playing activities to communicate experiences and responses:
    • Experimentation with form
  • Talks through new ideas and information
  • Uses language (talk) for learning and thinking by:
    • Participating in collaborative reading, writing, viewing, visually representing, listening and talking activities:
      • Writing, producing and reading together
      • Planning of a project
      • Brainstorming
      • Planning of a cross-curricular or mixed media project
  • Use of technology resources for collaborative writing, producing and publishing projects for peer audiences
  • Listens critically/li>