Listen, speak, read, write, view, and represent to explore thoughts, ideas, feelings, and experiences |
Discover and Explore - explore diverse ideas to develop conclusions, opinions, and understanding
- integrate new understanding with previous viewpoints and interpretations
- experiment with memorable language to convey personal perceptions, feelings, experiences, thoughts and ideas in various forms
- pursue personal interest in specific genres by particular writers, artists, storytellers, and filmmakers
Clarify and Extend - discuss the importance of reflecting on prior experiences and knowledge to revise conclusions and understanding
- articulate, represent, and explain personal viewpoints clearly
- structure and restructure ideas and information in personally meaningful ways to clarify and extend understanding
| Lessons Selling Obesity Cop Shows Hate 2.0 Hate or Debate? Images of Learning: Elementary Comic Book Characters Video Games Alcohol Myths Gender Messages in Alcohol Advertising Thinking Like a Tobacco Company: Grades 7-9 The True Story Freedom to Smoke Selling Tobacco The Price of Happiness: On Advertising, Image, and Self Esteem Bias Violence and Video Games Cinema Cops Marketing to Teens: Introduction Marketing to Teens: Marketing Tactics Marketing to Teens: Talking Back Marketing to Teens: Parody Ads Marketing to Teens: Gender Roles in Advertising Marketing to Teens: Gotta Have It! Designer & Brand Names Privacy and Internet Life Scapegoating and Othering The Girl in the Mirror Thinking About Hate Student Tutorial (Licensed Resource) MyWorld: A digital literacy tutorial for secondary students |
Listen, speak, read, write, view, and represent to comprehend and respond personally and critically to oral, print, and other media texts |
Use Strategies and Cues - make connections between previous experiences, prior knowledge and a variety of texts, and apply them to new contexts
- use textual cues [such as the structures and elements of specific genres...] to make sense of familiar and unfamiliar texts and remember ideas
Respond to Texts - experience texts from a variety of genres [such as magazine articles, diaries, drama, advertisements...] and cultural traditions; compare own interests in a variety of texts to those of others
- discuss how similar ideas, people, experiences, and traditions are conveyed in a variety of oral, print, and other media texts
- identify and describe techniques used to create mood in oral, print, and other media texts
Understand Forms and Techniques - demonstrate appreciation for the appropriate use of various genres of oral, print, and other media texts according to content, audience, and purpose
- identify a variety of techniques [such as characterization, word choice, framing, angle...] used to create particular effects or to portray various cultures in oral, print, and other media texts
- identify creative uses of language in popular culture [such as commercials, advertisements, rock videos...]; explain how imagery and figures of speech create tone and mood in texts
Create Original Text [such as paintings and drawings, dramatizations, oral stories...] to - communicate and demonstrate understanding of forms and meanings
| Lessons Cop Shows Cinema Cops Crime in the News Creating a Marketing Frenzy Do You Believe This Camel? Female Action Heroes Hate 2.0 Hate or Debate? Who’s On First: Alcohol Advertising and Sports Alcohol Myths Gender Messages in Alcohol Advertising Freedom to Smoke Exposing Gender Stereotypes Learning Gender Stereotypes The Impact of Gender Role Stereotypes Gender and Tobacco Images of Learning: Elementary Violence and Video Games Marketing to Teens: Introduction Marketing to Teens: Marketing Tactics Marketing to Teens: Talking Back Marketing to Teens: Parody Ads Marketing to Teens: Gender Roles in Advertising Marketing to Teens: Gotta Have It! Designer & Brand Names Radio News News Journalism Across the Media: Summative Activities Perceptions of Youth and Crime Scapegoating and Othering Scientific Detectives Selling Obesity Selling Tobacco Sports Personalities in Magazine Advertising Television Broadcast Ratings The Broadcast Project The Girl in the Mirror The Price of Happiness: On Advertising, Image, and Self Esteem The True Story Thinking About Hate Thinking Like a Citizen Tobacco Labels Tobacco Advertising in Canada Video Production of a Newscast Video Games Violence in Sports Student Tutorial (Licensed Resource) Passport to the Internet: Student tutorial for Internet literacy (Grades 4-8) MyWorld: A digital literacy tutorial for secondary students |
Listen, speak, read, write, view, and represent to manage ideas and information |
Select and Process - distinguish between fact and opinion when inquiring or researching using a variety of information sources [such as artifacts, debates, forums, biographies, autobiographies...]
- develop and use criteria for evaluating information sources for a particular inquiry or research plan
- construct meaning from oral, print, and other media texts using direct statements, implied meaning, and inferences; adjust reading and viewing rates according to purpose, topic, density of information, and organizational patterns of texts
| Lessons Deconstructing Web Pages Hate 2.0 ICYouSee: A Lesson in Critical Thinking Thinking About Hate Backgrounders Evaluating Internet Research Sources Evaluating Internet-Based Information:A Goals-Based Approach How to Search the Internet Effectively Student Tutorial (Licensed Resource) MyWorld: A digital literacy tutorial for secondary students |
Listen, speak, read, write, view and represent to enhance the clarity and artistry of communication |
Generate and Focus - compose using specific forms [such as biographies, letters to the editor, newspaper articles, audio-visual presentations...] appropriate for content, audience, and purpose
- identify and use a variety of organizational patterns [such as comparison and contrast, rising action, pyramid structure...] in own oral, written, and visual texts; compose effective introductions and conclusions
| Lessons Cop Shows Cinema Cops Creating a Marketing Frenzy Hate 2.0 Kids, Alcohol and Advertising: Messages About Drinking Kids, Alcohol and Advertising: Young Drinkers Kids, Alcohol and Advertising: Understanding Brands Kids, Alcohol and Advertising: Interpreting Media Messages Who’s On First: Alcohol Advertising and Sports Alcohol Myths Gender Messages in Alcohol Advertising Do You Believe This Camel? Images of Learning: Elementary Marketing to Teens: Marketing Tactics Marketing to Teens: Talking Back Marketing to Teens: Parody Ads Marketing to Teens: Gender Roles in Advertising Marketing to Teens: Gotta Have It! Designer & Brand Names Privacy and Internet Life Radio News News Journalism Across the Media: Summative Activities Scientific Detectives Selling Tobacco The Broadcast Project The True Story Thinking About Hate Thinking Like a Citizen Tobacco Labels Tobacco Advertising in Canada Video Production of a Newscast |
Listen, speak, read, write, view and represent to celebrate and build community |
Develop and Celebrate Community - express personal reactions to a variety of experiences and texts and compare them with the reactions of others
- recognize ways in which oral, print, and other media texts capture specific elements of a culture or period in history
- interpret the choices and motives of individuals presented in oral, print, and other media texts and examine how they relate to self and others
| Teaching Units Bias Bias in the News Hate 2.0 Hate or Debate? The Price of Happiness: On Advertising, Image, and Self Esteem Thinking About Hate Perceptions of Youth and Crime Scapegoating and Othering |
