Listen, speak, read, write, view, and represent to explore thoughts, ideas, feelings, and experiences |
Discover Possibilities - generate and experiment with strategies that contribute to forming tentative understandings, interpretations and positions
Experiment with Language, Image and Structure - experiment with language, image and structure to create different effects in particular situations and for particular purposes and audiences
Express Preferences and Expand Interests - reflect on personal text preferences, identity influences that have contributed to the formation of these preferences and selected strategies that may be used to
- expand interests in tests and text creators expand interests in a range of genres and a variety of texts and text creators, and explain how the content and style of various texts appeal to audiences with particular interests and preferences
| Lessons The Price of Happiness: On Advertising, Image, and Self Esteem Perceptions of Youth and Crime Marketing to Teens: Gotta Have It! Designer & Brand Names The Function of Music You Be the Editor The Privacy Dilemma Who Knows? Your Privacy in the Information Age How to Analyze the News Crime in the News The Broadcast Project Popular Music and Music Videos News Journalism Across the Media: Introduction Definitions and Comments about the News The Newspaper Front Page Radio News News Journalism Across the Media: Summative Activities Don't Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns Suffragettes and Iron Ladies Student Tutorial (Licensed Resource) MyWorld: A digital literacy tutorial for secondary students |
Listen, speak, read, write, view, and represent to comprehend literature and other texts in oral, print, visual and multimedia forms, and respond personally, critically, and creatively |
Discern and Analyze Content - paraphrase key messages in a specific text and identify elements present in the communication situation, in order to describe the text creator's purpose and target audience
- explain how a text can be studied to understand the context—or aspects of the communication situation within which the text was created
- use strategies to gain background knowledge about history and society when studying a particular text
Understand and Interpret Content - identify figurative language, symbol and familiar allusions in texts; interpret figurative language in terms of its contribution to the meaning of a text; and explain how imagery contributes to the creation of atmosphere, theme and characterization in a text
- recognize visual and aural elements in texts, and explain how these elements add meaning to texts
Use Reference Strategies and Reference Technologies - use a variety of appropriate reference strategies and references technologies to aid understanding
- create and use own reference materials to aid understanding
Relate Form, Structure and Medium to Purpose, Audience and Content - describe audience factors that may have influenced a text creator's choice of form and medium
- explain how a variety of organizational patterns and structural features contribute to purpose and content
- analyze the effect of medium on message
| Lessons These outcomes can be found in many lessons available from the Lesson Library, including: Selling Tobacco Tobacco Advertising in Canada Don't Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns Marketing to Teens: Introduction Marketing to Teens: Marketing Tactics Marketing to Teens: Parody Ads Marketing to Teens: Alternate Ads Marketing to Teens: Gender Roles in Advertising Marketing to Teens: Gotta Have It! Designer & Brand Names Kellogg Special K Ads Hype! The Blockbuster Movie Movie Heroes and the Heroic Journey Advertising and Male Violence Magazine Production News Journalism Across the Media: Introduction Definitions and Comments about the News The Newspaper Front Page Radio News News Journalism Across the Media: Summative Activities Television Broadcast Ratings The Broadcast Project Scripting a Crime Drama Viewing a Crime Drama Comparing Crime Dramas Violence on Television Broadcasting Codes Suffragettes and Iron Ladies |
Relate Elements, Devices and Techniques to Created Effects - describe how textual elements that are effective in the creation of atmosphere are also effective in terms of tone and voice
- recognize irony and humour in print and nonprint texts, and identify language and ideas used to create irony and humour
- analyze persuasive techniques used in a variety of print and nonprint texts
| Lessons Camera Shots Marketing to Teens: Marketing Tactics Marketing to Teens: Parody Ads Kellogg Special K Ads Hype! Political Cartoons The Function of Music Popular Music and Music Videos Movie Heroes and the Heroic Journey Advertising and Male Violence Sex in Advertising - Lesson Selling Tobacco Don't Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns |
Connect Self, Text, Culture and Milieu - identify and consider personal moral and ethical perspectives, as well as cultural perspectives, when studying literature and other texts; and reflect on and monitor how perspectives change as a result of interpretation and discussion
- respond personally and analytically to ideas developed in literature and other texts
- respond personally and critically to cultural and societal influences presented in Canadian and international texts
| Lessons Sex in Advertising - Lesson The Pornography Debate: Controversy in Advertising The Price of Happiness: On Advertising, Image, and Self Esteem Perceptions of Youth and Crime The Privacy Dilemma What Students Need to Know about Freedom of Information and Protection of Privacy Don't Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns Suffragettes and Iron Ladies |
Evaluate the Verisimilitude, Appropriateness and Significance of Print and Nonprint Texts - identify criteria to evaluate the effectiveness of texts, monitor the effectiveness of the criteria, and modify the criteria as needed
- analyze and assess images in print and nonprint texts in terms of created reality and appropriateness to purpose and audience
Appreciate the Effectiveness and Artistry of Print and Nonprint Texts - recognize that texts can be effective and artistic, and use terminology appropriate to the forms studied for discussing and appreciating the effectiveness and artistry of a variety of texts
- describe the effectiveness of various texts, including media texts, for presenting feelings, ideas and information, and for evoking response
| Lessons Perceptions of Youth and Crime Crime in the News Bias in the News Fact Versus Opinion How to Analyze the News Suffragettes and Iron Ladies Student Tutorial (Licensed Resources) MyWorld: A digital literacy tutorial for secondary students |
Listen, speak, read, write, view, and represent to manage ideas and information |
Plan Inquiry or Research, and Identify Information Needs and Sources - identify and predict the usefulness of information sources intended to fill gaps between prior knowledge and required information
Evaluate Sources, and Assess Information - reflect on and describe strategies to evaluate information sources and for credibility and bias and for quality; and select, monitor, and modify strategies as needed to evaluate sources and detect bias
- assess information sources for credibility appropriateness to purpose, audience and presentation form
- assess the accuracy, completeness, currency and relevance of information selected from sources; and assess the appropriateness of the information to purpose
- identify and describe possible biases of sources and describe the possible effects of such biases on the credibility of information
| Lessons Deconstructing Web Pages ICYouSee: A Lesson in Critical Thinking Thinking About Hate Hoax? Scholarly Research? Personal Opinion? You Decide! Backgrounders Evaluating Internet Research Sources Evaluating Internet-Based Information: A Goals-Based Approach How to Search the Internet Effectively Quick Tips for Authenticating Online Information Student Tutorial (Licensed Resource) MyWorld: A digital literacy tutorial for secondary students |
Listen, speak, read, write, view and represent to create oral, print, visual and multimedia texts, and enhance clarity and artistry of communication |
Assess Text Creation Context - reflect on the purposes for text creation and on own motives for selecting strategies to engage an audience; and consider potential consequences of choices regarding text creation
- address audience factors that affect text creation
Consider and Address Form, Structure and Medium - select a text form appropriate to the purpose for text creation and consistent with the content to be presented in the text
- explore a variety of structures consistent with form, content and purpose when creating texts
- select an effective medium appropriate to content and context, and explain its use
- understand the concept of convention; and apply it to oral, print, visual and multimedia text forms when appropriate
Develop Content - take ownership of text creation, by selecting or crafting a topic, concept or idea that is personally meaningful and engaging
- recognize and assess personal variables and contextual variables that influence the selection of a topic, concept or idea; and address these variables to increase the likelihood of successful text creation
- establish a focus for text creation, and communicate scope by framing an effective controlling idea or describing a strong unifying effect
Use Production, Publication and Presentation Strategies and Technologies Consistent with Content - meet particular production, publication and display requirements for print texts as appropriate to purpose, audience, and situation
- match presentation materials, strategies and technologies to purpose, audience and situation
| Lessons Create a Youth Consumer Magazine Magazine Production Scripting a Crime Drama Television Broadcast Ratings Images of Learning: Secondary Marketing to Teens: Introduction Marketing to Teens: Marketing Tactics Marketing to Teens: Talking Back Marketing to Teens: Parody Ads Marketing to Teens: Alternate Ads Marketing to Teens: Gender Roles in Advertising Marketing to Teens: Gotta Have It! Designer & Brand Names Don't Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns News Journalism Across the Media: Summative Activities Video Production of a Newscast |
Listen, speak, read, write, view and represent to respect, support and collaborate with others |
Use Language and Image to Show Respect and Consideration - analyze and describe language and image; used in literature and other texts to convey respectful and considerate, or disrespectful and inconsiderate, perspectives and attitudes
- analyze and describe positive or negative portrayals of characters in literature and persons in life, and be sensitive to the feelings of others
- analyze behavioural expectations of a communication situation, explain how verbal and nonverbal communication contributes to the inclusion or exclusion of individuals involved in a communication situation, and use verbal and nonverbal communication that is inclusive of other individuals
Appreciate Diversity of Expression, Opinion and Perspective - explain how selected works of literature and other print and nonprint texts convey, shape and, at times, challenge individual and group values and behaviours
- analyze the relationship between a text creator's ideas and opinions and his or her underlying assumptions
| Lessons Sex in Advertising - Lesson The Pornography Debate: Controversy in Advertising Broadcasting Codes Violence on Television Bias Bias in the News The Price of Happiness: On Advertising, Image, and Self Esteem Crime Perceptions Quiz Perceptions of Youth and Crime Advertising and Male Violence Images of Learning: Secondary Suffragettes and Iron Ladies |
