Activity Three: Adjusting the Focus - Lesson

«Media Literacy for Development & Children’s Rights» was created by UNICEF Canada to help young people in grades 6 - 8 understand the role played by the media in influencing their attitudes and perceptions about developing nations and development issues. This module contains a series of lessons, exercises and background information to help familiarize students with the issues and challenges surrounding representation of other countries and cultures by the media. There are two activities in this lesson: Point of View: Children in the Media, and Censorship Case Studies: Who Decides What We See?

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Talking to Kids about Racial Stereotypes - Tip Sheet

Racial stereotypes abound on television, and children’s programming is no exception. The turban-wearing bad guy, the brainy Asian, and the Black basketball whiz are just a few of the stereotypes reinforced in children’s cartoons, films and TV shows. Spotting these stereotypes is often difficult for children; to them, the tomahawk-wielding Indian or the Asian karate expert is a familiar, easily-understood and often funny character. So how do you help children understand these images for what they are – oversimplified, generalizations?

Talking to Kids about Gender Stereotypes - Tip Sheet

Images of men and women in the media are often based on stereotypical roles of males and females in our society. Because stereotyping can affect how children feel about themselves and how they relate to others, it’s important that they learn to recognize and understand gender stereotypes in different media.

In its study of masculinity and sports media, the research group Children Now found that most commercials directed to male viewers tend to air during sports programming. Women rarely appear in these commercials, and when they do, they’re generally portrayed in stereotypical ways.

In 1999, the research group Children Now asked boys between the ages of 10 and 17 about their perceptions of the male characters they saw on television, in music videos and in movies.

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