Building Your Brand: Establishing a Positive Presence Online

Like it or not, if you use the Internet you have an online identity. Some people call this your “brand.” What’s a brand? Think about a brand of soft drink, or computer, or jeans, or a band or a sports team. You probably have a certain idea about each one – what it’s like, who buys it, and so on.

How #Ottawapiskat turned the tables on media coverage of native issues Over the last few months the Idle No More movement has succeeded in bringing Aboriginal issues to national attention. This has been due in no small part due to the movement’s use of Twitter, where #IdleNoMore was a Trending Topic in both Canada and worldwide.

Social Media Rules

Having a family agreement or set of ground rules for using social networks is a good idea. It’s a great way for parents and kids to work together on how to be safe, wise and responsible online. Here are some ideas:

Like it or not, if you use the Internet you have an online identity. Some people call this your “brand.” What’s a brand?

This tutorial aims to teach students essential digital literacy skills through simulating their favourite online experiences.

This interactive tutorial teaches students the critical thinking skills they need to apply to their online experiences, including online safety, authenticating online information, recognizing online marketing ploys, protecting their privacy, managing online relationships and dealing with cyberbullying.

Digital media such as the Internet and video games have become increasingly important in the lives of children and youth. Even when young people are consuming other media, such as TV, music and movies, they are likely to be doing it through the Internet. As well, nearly all the media they consume, from TV shows to toys, have Web pages, virtual worlds, video games or other digital spinoffs associated with them.

Put Your Best Face Forward

In this lesson, students start by discussing the phenomenon of “selfies” and serve as experts in advising the teacher on the standards by which the “best” selfies are judged. They then discuss a number of statements taken from interviews with youth that highlight issues of self-representation, body image and gender standards, and learn about “photoshopping” images. Finally, students apply what they have learned by modifying an image that is at least 50 years old to meet “selfie” standards.

English

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