Online Marketing to Kids: Strategies and Techniques - Lesson

This lesson introduces students to the online marketing techniques that are used to target children on the Internet. It begins with a guided discussion about the similarities and differences between traditional marketing methods and online advertising and why the Internet is such a desirable medium for advertisers to reach young people. Student activities include a survey of the marketing techniques used on several commercial websites for children; the creation of a commercial website for kids that incorporates common marketing strategies; and an analysis of case studies about online marketing to young people.

English

There is little doubt that marketers love kids. With a collective spending power of over three billion dollars, and the potential to influence billions more in family spending, [1] marketers are keen to establish brand recognition and brand loyalty with children at increasingly younger ages.

Digital Issues
Internet and mobile communications technologies offer a wealth of opportunities for fun, learning, and exploration. They also present parents and teachers with a host of concerns and worries. In this section, you can find resources on how to tackle these issues in a positive way.
Privacy Playground

In this game, designed for ages 8-10, the CyberPigs play on their favourite website and encounter marketing ploys, spam and a close encounter with a not-too-friendly wolf.

Co-Co's AdverSmarts

This interactive unit is designed to help kids between the ages of 5 and 8 recognize the marketing techniques used on commercial websites that target children.

Jo Cool or Jo Fool

This interactive online module takes students through a CyberTour of twelve mock websites to test their savvy surfing skills.

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