Welcome to MediaSmarts
What We Do
MediaSmarts has been developing digital media literacy programs and resources for Canadian homes, schools and communities since 1996. Our work falls into three main areas: education, public awareness, and research and policy.
Break the Fake
Twenty-five years ago, the house hippo got us talking about how easy it is to be fooled by what we see. Today, even the beloved house hippo can be manipulated through deepfakes made with AI.
It’s harder than ever to tell what’s real just by looking at it. But you can find out what’s true, and it usually takes less than 30 seconds. Learn how!